Marketing and Communications staff and students at work
Often when you see a photo, you are not aware of all the details that go into making that photo a reality. In the Marketing and Communications office at Berea College, we partner with Director of Photography and Digital Engagement Crystal Wylie ’05 and her team of student photographers to bring our print and digital publications to life through great images. After many long discussions and idea sessions about the cover of our summer magazine, our staff settled on the idea of a farm table set in a picturesque location in Appalachia lavished with foods that would be represented at family gatherings in Appalachia. The theme of the Summer 2021 issue was completely focused on Berea’s Appalachian connection, and we wanted to represent that in a way that was inclusive and beautiful, yet not stereotypical and trite.
Pulling off the photo shoot was no easy task. We gathered staff members, students and other alumni to help us represent Berea well. And we wanted to be sure the food and setting told just as much a story of Appalachia as the people around the table. Food was ordered from local restaurants, including spoonbread from the Historic Boone Tavern Hotel and Restaurant. Place mats were borrowed from Student Craft, specifically from a brand new design called The Bell Patch, created by craft student Isabella ’22 from Homewood, Ala. A table, originally crafted by alumnus Charlie Thomas ’02, was driven out to Owsley Fork Reservoir, which served as the beautiful Appalachian backdrop for the entire photo shoot.
We hope you enjoy a glimpse behind the scenes of just one example of how our Marketing and Communications staff work to make each piece we put out the best it can be.